Xie, Q. and Wang, T. (Grace) 2023. Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes. International Journal of Applied Business Research. 5, 02 (Jul. 2023), 122–140. DOI:https://doi.org/10.35313/ijabr.v5i02.333.