XIE, Quan; WANG, Tianjiao (Grace). Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes. International Journal of Applied Business Research, [S. l.], v. 5, n. 02, p. 122–140, 2023. DOI: 10.35313/ijabr.v5i02.333. Disponível em: https://ijabr.polban.ac.id/ijabr/article/view/333. Acesso em: 24 oct. 2026.