VENKATESAN, Chandralekha; RAJESWARI. Virtual Vortex: The Marketing Mix and its Effect on Digital Consumer Behavior for Non-Durable. International Journal of Applied Business Research, [S. l.], v. 7, n. 02, p. 220–234, 2025. DOI: 10.35313/ijabr.v7i02.464. Disponível em: https://ijabr.polban.ac.id/ijabr/article/view/464. Acesso em: 24 oct. 2026.