ERSALENA, Heni; SOLIHA, Euis; KUSWARDHANI, Dc; SUJITO, Sujito. Marketing and Innovation Capabilities as Drivers of Brand Equity and Marketing Performance: Evidence from Indonesian Private Higher Education . International Journal of Applied Business Research, [S. l.], v. 8, n. 01, 2026. DOI: 10.35313/ijabr.v8i01.538. Disponível em: https://ijabr.polban.ac.id/ijabr/article/view/538. Acesso em: 24 oct. 2026.