TAPARIA, Deepika; THAKAR, Anuja; KATARIA, Himanshu; SINGH, Inderpreet; SHARMA, Megha. The Impact of Social Media Marketing on Consumer Buying Behaviour: A Cross-Industry Study. International Journal of Applied Business Research, [S. l.], v. 8, n. 02, 2026. DOI: 10.35313/ijabr.v8i02.601. Disponível em: https://ijabr.polban.ac.id/ijabr/article/view/601. Acesso em: 24 oct. 2026.