About the Journal
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, is published by Politeknik Negeri Bandung (Bandung State Polytechnic), Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Vol 5 No 02 (2023)
Published: July 17, 2023
Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer AttitudesAbstract 149 | pdf Downloads 51
The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-upsAbstract 80 | pdf Downloads 65
The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI TheoryAbstract 127 | pdf Downloads 114
The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business SustainabilityAbstract 142 | pdf Downloads 115