About the Journal
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, is published by Politeknik Negeri Bandung (Bandung State Polytechnic), Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
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Current Issue
Vol 5 No 02 (2023)
Published: July 17, 2023
Articles
Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes
Abstract 205 | pdf Downloads 80Page 122-140
The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups
Abstract 130 | pdf Downloads 106Page 141-151
The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory
Abstract 224 | pdf Downloads 187Page 152-166
The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability
Abstract 250 | pdf Downloads 226Page 167-186
Immersive Experience in the Metaverse: Implications for Tourism and Business
Abstract 471 | pdf Downloads 288Page 187-207
What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model
Abstract 156 | pdf Downloads 99Page 208-222
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