About the Journal
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, is published by Politeknik Negeri Bandung (Bandung State Polytechnic), Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Vol 2 No 02 (2020)
Published: July 08, 2020
Diagnostic Tools to Assess Social Media Presence for Marketers of Experiential Products: Exploring the Wine-related Social Media InteractionsAbstract 10 | pdf Downloads 3
Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product QualityAbstract 6 | pdf Downloads 7
The Liquidity and Intellectual Capital Impact on the Stability of Islamic Microfinance Institutions: Evidence from Peak Season PeriodAbstract 12 | pdf Downloads 11
International Journal of Applied Business Research E-ISSN 2656-0917