About the Journal

The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, is published by Politeknik Negeri Bandung (Bandung State Polytechnic), Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.

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Current Issue

Vol 5 No 02 (2023)

Published: July 17, 2023


The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory

Bernardinus Joko Prakosta Santu Aji, Yolanda Masnita, Kurniawati Kurniawati
Abstract 127 | pdf Downloads 114

Page 152-166

Immersive Experience in the Metaverse: Implications for Tourism and Business

Komang Gita Krishna Murti, Gede Sri Darma, Luh Putu Mahyuni, A.A. Ngurah Eddy Supriyadinata Gorda
Abstract 256 | pdf Downloads 127

Page 187-207

What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model

Ivan Alviyana, Lina Setiawati
Abstract 92 | pdf Downloads 52

Page 208-222

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