Vol 7 No 02 (2025)

Articles

• The Impact of Food Authenticity, Price Fairness, and Cultural Similarity on Satisfaction and Purchase Intention at Indonesian Restaurants in Taiwan

  Ramli Hatma, Abdul Nasir Rachman, Andi Ernie Zaenab Musa, Hardiyono Hardiyono, Ifah Finatry Latiep

  126-146

  • pdf
  •   595
  •   389

• Harnessing Service Quality and Satisfaction to Unlock Consumer Loyalty in Indonesian Thriving e-commerce Market

  Lisnawati Lisnawati, Bambang Widjajanta, Gadis Almira Juliania, Hafizah Omar Zaki

  147-167

  • pdf
  •   430
  •   237

• Supply Chain 4.0 Adaptability and Lean Supply Chain Management: Connections and Impact on the Firm’s Operational Performance

  Miftakul Huda, Agus Rahayu, Chairul Furqon, Mokh Adib Sultan, Abdul Aziz Ahmad

  168-183

  • pdf
  •   332
  •   144

• Revolutionizing Commutes: Unraveling Consumer Citizenship Behavior through Value Co-creation in Public Transportation

  Muhammad Iqbal Firdaus, Lis Lesmini, Nor Aida Abdul Rahman

  184-202

  • pdf
  •   292
  •   122

• Halal Tourism Requirements in Iran: Attraction for Muslim Tourists or Barrier for Non-Muslim Visitors?

  Sakine Keshavarzi, Malihe Siyavooshi

  203-219

  • pdf
  •   640
  •   154

• Virtual Vortex: The Marketing Mix and its Effect on Digital Consumer Behavior for Non-Durable

  Chandralekha Venkatesan, Rajeswari

  220-234

  • pdf
  •   313
  •   139