Vol 8 No 01 (2026)

Articles

• Green Social Media Influencers: Shaping Gen Z's Green Purchase Intentions through Trust and Attitude

  Aekram Faisal, Anton Hindardjo, Rachmat Ramadhan

  • pdf
  •   1516
  •   926

• The Moderating Effect of Subjective Norms on Functional Beverages Purchase Intention

  Adila Sosianika, Rafiati Kania, Fatya Alty Amalia

  • pdf
  •   748
  •   474

• Understanding Gen Z’s Debt Behavior: Interplay of Knowledge, Self-Efficacy, and Psychological Stress

  Dian Primanita Oktasari, Putri Renalita Sutra Tanjung, Wieta Chairunesia, Tine Yuliantini, Anees Janee Ali

  • pdf
  •   768
  •   540

• Cybersecurity and Customer Satisfaction in the Age of Digital Banking: An Application of Information Systems Success Model

  Victor Ologun, Isaac Yusuf, Chiamaka Obioha, Jamiu Akande, Abdulrazaq Ameen, Stephen John

  • pdf
  •   713
  •   308

• Enhancing Firm Performance in Indonesia's Furniture Industry: The Role of Strategic Entrepreneurship Control, Innovation, and Resource Management

  Candra Taufik, Hari Mulyadi, Suryana Suryana, Didi Istardi

  • pdf
  •   569
  •   212

• Marketing and Innovation Capabilities as Drivers of Brand Equity and Marketing Performance: Evidence from Indonesian Private Higher Education

  Heni Ersalena, Euis Soliha, Dc Kuswardhani, Sujito Sujito

  • pdf
  •   594
  •   258