Vol 8 No 02 (2026)

Articles

• Human vs AI Service Recovery: The Role Of Empathy In Driving Customer Forgiveness

  Hafipah, Fausiah, Andi Irfan, Muhammad Azizurrohman

  • pdf
  •   242
  •   82

• Optimizing CSR Efficiency for Poverty Alleviation in Tourism-Based Development: Evidence from Indonesia

  Adhi Trirachmadi, Dewi Hajar, Liza Gultom

  • pdf
  •   255
  •   56

• Is Firm Value Affected by the Moderating Effects of Firm Visibility? (A Study of the Indonesian Manufacturing Sector)

  Nani Hartati, Siska Siska Wulandari, Miftakul Huda

  • pdf
  •   131
  •   79

• E-Commerce Implementation on MSME Sales Performance: Customer Satisfaction Mediation and Technology Adaptation Moderation

  Andiyono, Eliza Noviriani, Angga Tritisari, Sumin, Sumar'in, Junaidi

  • pdf
  •   309
  •   115

• Proactive Personality and Career Adaptability among Gen Z Entrepreneurs in Indonesia: Mediating Role of Goal Orientation and Self-Esteem

  Anis Anshari Mas'ud, Ahmad Karim, Andi Putri Tenriyola, Alexa Loi

  • pdf
  •   149
  •   79

• The Impact of Social Media Marketing on Consumer Buying Behaviour: A Cross-Industry Study

  Deepika Taparia, Anuja Thakar, Himanshu Kataria, Inderpreet Singh, Megha Sharma

  • pdf
  •   225
  •   86