Responsible Consumption Behavior, Crucial Goals for Sustainable Development: A Systematic Review and Future Research Prospects

Main Article Content

Arie Indra Gunawan
Vanessa Gaffar
Pearl Fafa Bansah
Hilda Monoarfa


Responsible Consumption, Sustainable Behavior, SDGs, Consumer Behavior, Systematic Literature Review


Responsible consumption has been recognized as one of the efforts to achieve the SDGs, but it still requires much refinement, and at the moment, there is little time left until 2030 to achieve the SDGs. The academic literature is carried out through the PRISMA method, analyzing the study descriptively and thematically, and performing analysis synthesis to report the study results. The findings of this study are that the concept of responsible consumer behavior in a sustainable context has evolved in a more specific direction, no longer being a general statement of direct support for the SDGs. However, its implementation focuses on consumers' consumption consciousness to make their choices wiser, influenced by various internal and external factors. Based on the study we have drawn up a framework for developing research topics on sustainable behavior so that further research can quickly implement research themes across various industrial sectors and from multiple perspectives.


Download data is not yet available.
Abstract 146 | pdf Downloads 69


Abdulrazak, S., & Quoquab, F. (2018). Exploring consumers’ motivations for sustainable consumption: a self-deterministic approach. Journal of International Consumer, 30(1), 14-28. doi: 10.1080/08961530.2017.1354350
Aertsens, J., Verbeke, W., Mondelaers, K., & van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review. British Food Journal, 111(10), 1140–1167. doi: 10.1108/00070700910992961
Agrawal, R., & Gupta, S. (2018). Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors. Journal of Global Marketing, 31(4), 231–245. doi: 10.1080/08911762.2017.1415402
Akintimehin, O., Phau, I., Ogbechie, R., & Oniku, A. (2022). Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption. International Journal of Ethics and Systems, 38(4), 661–681. doi: 10.1108/IJOES-06-2021-0117
Anderies, J. M., Folke, C., Walker, B., & Ostrom, E. (2013). Aligning key concepts for global change policy: Robustness, resilience, and sustainability. Ecology and Society, 18(2). doi: 10.5751/ES-05178-180208
Arora, N. K., & Mishra, I. (2023). Responsible consumption and production: a roadmap to sustainable development. In Environmental Sustainability. Springer. doi: 10.1007/s42398-023-00266-9
Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., & ... (2013). Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability. AMS Review. doi: 10.1007/s13162-013-0057-6
Bancheva-Preslavska, H., & Dallmer, J. (2020). Alternative Urban Eco Tours for Responsible Consumption and Sustainability–the Example of Bulgaria. … Journal of Sustainable …. doi: 10.14207/ejsd.2020.v9n3p416
Bebbington, J., & Unerman, J. (2018). Achieving the United Nations Sustainable Development Goals: an enabling role for accounting research. Accounting, Auditing &Accountability …. doi: 10.1108/AAAJ-05-2017-2929
Bennett, J., & Collins, D. (2009). The policy implications of sustainable consumption. Australasian Journal of Environmental Management, 16(1), 47–55.doi: 10.1080/14486563.2009.9725216
Bulut, Z. A., Çımrin, F. K., & ... (2017). Gender, generation and sustainable consumption: Exploring the behaviour of consumers from Izmir, Turkey. International Journal of …. doi: 10.1111/ijcs.12371
Castaneda, M. G., Martinez, C. P., Marte, R., & ... (2015). Explaining the environmentally-sustainable consumer behavior: A social capital perspective. Social Responsibility …. doi: 10.1108/SRJ-02-2014-0019
Chekima, B., Chekima, S., & ... (2016). Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics. … of Sustainable …. doi: 10.1080/13504509.2015.1114043
Chekima, B., Wafa, S., Igau, O. A., Chekima, S., & ... (2016). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? Journal of Cleaner …. doi: 10.1016/j.jclepro.2015.09.102
Chen, T., & Chai, L. (2010). Attitude towards the environment and green products: Consumers’ perspective. Management Science and Engineering, 4(2), 27–39. retrieved from
Chkanikova, O., & Mont, O. (2015). Corporate supply chain responsibility: drivers and barriers for sustainable food retailing. Corporate Social Responsibility and …. doi: 10.1002/csr.1316
Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing &Management. doi: 10.1080/19368623.2020.1693471
Crespo, B., Míguez-Álvarez, C., Arce, M. E., Cuevas, M., & ... (2017). The sustainable development goals: An experience on higher education. In Sustainability. doi: 10.3390/su9081353
Duong, C. D. (2022). Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap. Asia Pacific Journal of Marketing and Logistics, 34(6), 1123–1144. doi: 10.1108/APJML-04-2021-0276
Eckhardt, G. M., Belk, R., & ... (2010). Why don’t consumers consume ethically? Journal of Consumer …. doi: 10.1002/cb.332
Fischer, D., & Barth, M. (2014). Key competencies for and beyond sustainable consumption an educational contribution to the debate. GAIA-Ecological Perspectives for Science doi: 10.14512/gaia.23.S1.7
Fischer, D., Reinermann, J. L., Mandujano, G. G., & ... (2021). Sustainable consumption communication: A review of an emerging field of research. In Journal of Cleaner …. Elsevier.doi: 10.1016/j.jclepro.2021.126880
Fuchs, D. A., & Lorek, S. (2005). Sustainable consumption governance: A history of promises and failures. Journal of Consumer Policy. doi: 10.1007/s10603-005-8490-z
Giannetti, B. F., Agostinho, F., Almeida, C., Liu, G., & ... (2020). Insights on the United Nations Sustainable Development Goals scope: Are they aligned with a ’strong’sustainable development? Journal of Cleaner doi: 10.1016/j.jclepro.2019.119574
Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of doi: 10.1111/j.1470-6431.2005.00460.x
Hart, C. (2018). Doing a literature review: Releasing the research imagination.
Hornibrook, S., May, C., & Fearne, A. (2015). Sustainable development and the consumer: Exploring the role of carbon labelling in retail supply chains. Business Strategy and the …. doi: 10.1002/bse.1823
Jacob-John, J., D’souza, C., Marjoribanks, T., & Singaraju, S. (2021). Synergistic interactions of sdgs in food supply chains: A review of responsible consumption and production. Sustainability (Switzerland), 13(16), 1–20. doi: 10.3390/su13168809
Johnson, O., & Chattaraman, V. (2019). Conceptualization and measurement of millennial’s social signaling and self-signaling for socially responsible consumption. Journal of Consumer Behaviour, 18(1), 32–42. doi: 10.1002/cb.1742
Johnson, O. D. (2016). A Model for Socially Responsible Consumption among Millennials: An Identity-Based Perspective. retrieved from
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. In International Strategic management review. Elsevier. doi: 10.1016/j.ism.2015.04.001
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., & ... (2019). Being engaged is a good thing: Understanding sustainable consumption behavior among young adults. Journal of Business doi: 10.1016/j.jbusres.2019.02.040
Kates, R. W., Parris, T. M., & Leiserowitz, A. A. (2005). What is sustainable development? Goals, indicators, values, and practice. Environment, 47(3), 8–21. doi: 10.1080/00139157.2005.10524444
Kautish, P., Paço, A., & Thaichon, P. (2022). Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior. Journal of Retailing and Consumer Services, 67, 103032. doi: 10.1016/j.jretconser.2022.103032
Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35(3–4), 277–309.doi: 10.1080/0267257X.2019.1573845
Lee, K. (2014). Predictors of sustainable consumption among young educated consumers in Hong Kong. Journal of International Consumer Marketing. doi: 10.1080/08961530.2014.900249
Malhotra, N. K., & Peterson, M. (2001). Marketing research in the new millennium: emerging issues and trends. Marketing Intelligence & Planning, 19(4), 216–232.doi: 10.1108/EUM0000000005560
Marzouk, O. A., & Mahrous, A. A. (2020). Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment. Journal of Global Marketing. doi: 10.1080/08911762.2019.1709005
Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G., & PRISMA Group*, the. (2009). Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement. Annals of Internal Medicine, 151(4), 264–269.doi: 10.7326/0003-4819-151-4-200908180-00135
Naalchi Kashi, A. (2019). Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers. Journal of Islamic Marketing, 11(6), 1389–1403. doi: 10.1108/JIMA-06-2019-0120
Nangia, P., Bansal, S., & Thaichon, P. (2023). Doing more with less: An integrative literature review on responsible consumption behaviour. Journal of Consumer …. doi: 10.1002/cb.2163
Neve, J. E. De, & Sachs, J. D. (2020). Sustainable development and human well-being. World Happiness Report.retrieved from
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. The BMJ, 372. doi: 10.1136/bmj.n71
Palakshappa, N., & Dodds, S. (2021). Mobilising SDG 12: co-creating sustainability through brands. Marketing Intelligence and Planning, 39(2), 265–283. doi: 10.1108/MIP-08-2018-0360
Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research. doi: 10.1016/j.jbusres.2018.08.025
Park, J., & Ha, S. (2012). Understanding pro‐environmental behavior: A comparison of sustainable consumers and apathetic consumers. International Journal of Retail &Distribution doi: 10.1108/09590551211222367
Paužuolienė, J., Šimanskienė, L., & Fiore, M. (2022). What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits. Sustainability (Switzerland), 14(14). doi: 10.3390/su14148509
Peattie, K., & Collins, A. (2009). Guest editorial: Perspectives on sustainable consumption. International Journal of Consumer Studies. doi: 10.1111/j.1470-6431.2009.00758.x
Petticrew, M., & Roberts, H. (2008). Systematic reviews in the social sciences: A practical guide. John Wiley & Sons. doi: 10.1002/9780470754887
Piligrimiene, Ž., Žukauskaite, A., Korzilius, H., Banyte, J., & Dovaliene, A. (2020). Internal and external determinants of consumer engagement in sustainable consumption. Sustainability (Switzerland), 12(4). doi: 10.3390/su12041349
Popay, J., Roberts, H., Sowden, A., Petticrew, M., Arai, L., Rodgers, M., Britten, N., Roen, K., & Duffy, S. (2006). Guidance on the conduct of narrative synthesis in systematic reviews. A Product from the ESRC Methods Programme Version, 1(1), b92.
Qalati, S. A., Yuan, L. W., Khan, M. A. S., & Anwar, F. (2021). A mediated model on the adoption of social media and SMEs’ performance in developing countries. Technology in Society, 64(July 2020), 101513. doi: 10.1016/j.techsoc.2020.101513
Quoquab, F., & Mohammad, J. (2016). Sustainable consumption: sacrificing for the future. Procedia-Social and Behavioral Sciences. doi: 10.1016/j.sbspro.2016.05.449
Quoquab, F., & Mohammad, J. (2020). A review of sustainable consumption (2000 to 2020): What we know and what we need to know. Journal of Global Marketing. doi: 10.1080/08911762.2020.1811441
Quoquab, F., Mohammad, J., & Sukari, N. N. (2019). A multiple-item scale for measuring “sustainable consumption behaviour” construct: Development and psychometric evaluation. Asia Pacific Journal of. doi: 10.1108/APJML-02-2018-0047
Sachs, J., Kroll, C., Lafortune, G., Fuller, G., & Woelm, F. (2022). Sustainable development report 2022.retrieved from
Sanne, C. (2002). Willing consumers—or locked-in? Policies for a sustainable consumption. Ecological Economics. doi: 10.1016/S0921-8009(02)00086-1
Semprebon, E., Mantovani, D., Demczuk, R., Souto Maior, C., & Vilasanti, V. (2019). Green consumption: a network analysis in marketing. Marketing Intelligence and Planning, 37(1), 18–32. doi: 10.1108/MIP-12-2017-0352
Seyfang, G. (2004). New initiatives for sustainable food: a case study of an organic producer cooperative. retrieved from
Sharma, R., & Jha, M. (2017). Values influencing sustainable consumption behaviour: Exploring the contextual relationship. Journal of Business Research. doi: 10.1016/j.jbusres.2017.03.010
Shi, J. gang, Xu, K., Si, H., Song, L., & Duan, K. (2021). Investigating intention and behaviour towards sorting household waste in Chinese rural and urban–rural integration areas. Journal of Cleaner Production, 298(July 2019). doi: 10.1016/j.jclepro.2021.126827
Shiel, C., Paço, A. do, & Alves, H. (2020). Generativity, sustainable development and green consumer behaviour. Journal of Cleaner Production. doi: 10.1016/j.jclepro.2019.118865
Stevens, C. (2010). Linking sustainable consumption and production: The government role. Natural Resources Forum. doi: 10.1111/j.1477-8947.2010.01273.x
Torraco, R. J. (2005). Writing integrative literature reviews: Guidelines and examples. Human Resource Development Review, 4(3), 356–367.doi: /10.1177/1534484305278283
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics. doi: 10.1007/s10806-005-5485-3
Vittersø, G., & Tangeland, T. (2015). The role of consumers in transitions towards sustainable food consumption. The case of organic food in Norway. Journal of Cleaner Production. doi: 10.1016/j.jclepro.2014.12.055
Wang, Y. (2017). Promoting sustainable consumption behaviors: The impacts of environmental attitudes and governance in a cross-national context. Environment and Behavior. doi: 10.1177/0013916516680264
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. In Journal of Marketing. doi: 10.1177/0022242919825649
Wolff, F., & Schönherr, N. (2011). The impact evaluation of sustainable consumption policy instruments. Journal of Consumer Policy. doi: 10.1007/s10603-010-9152-3
Yang, S., Li, L., & Zhang, J. (2018). Understanding consumers’ sustainable consumption intention at china’s double-11 online shopping festival: An extended theory of planned behavior model. Sustainability. doi: 10.3390/su10061801
Yang, S., Song, Y., & Tong, S. (2017). Sustainable retailing in the fashion industry: A systematic literature review. Sustainability. doi: 10.3390/su9071266
Yarimoglu, E., & Binboga, G. (2019). Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model. Business Strategy and the. doi: 10.1002/bse.2270