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  1. Home /
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  3. Vol 5 No 02 (2023)

Vol 5 No 02 (2023)

DOI: https://doi.org/10.35313/ijabr.v5i02
Published: July 17, 2023

Articles

  • Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes

    Quan Xie, Tianjiao (Grace) Wang
    122-140
    • pdf
    •   416
    •   224
  • The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups

    Febrianto Mulyawan, Wawan Dhewanto, Leo Aldianto
    141-151
    • pdf
    •   528
    •   405
  • The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory

    Bernardinus Joko Prakosta Santu Aji, Yolanda Masnita, Kurniawati Kurniawati
    152-166
    • pdf
    •   814
    •   617
  • The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability

    Erland Perdana, Tantri Yanuar Rahmat Syah
    167-186
    • pdf
    •   825
    •   633
  • Immersive Experience in the Metaverse: Implications for Tourism and Business

    Komang Gita Krishna Murti, Gede Sri Darma, Luh Putu Mahyuni, A.A. Ngurah Eddy Supriyadinata Gorda
    187-207
    • pdf
    •   1264
    •   755
  • What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model

    Ivan Alviyana, Lina Setiawati
    208-222
    • pdf
    •   429
    •   354

accreditation

IJABR Accredited SINTA 2 by Kemdikbudristek

No. 72/E/KPT/2024 on April 1, 2024

Vol. 5 No. 2 (2023) - Vol. 10 No. 1 (2028)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

International Journal of Applied Business Research (IJABR). E-ISSN 2656-0917

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