DOI: https://doi.org/10.35313/ijabr.v5i02

Published: July 17, 2023

Articles

Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes

Quan Xie, Tianjiao (Grace) Wang
Abstract 149 | pdf Downloads 51 | DOI https://doi.org/10.35313/ijabr.v5i02.333

Page 122-140

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The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups

Febrianto Mulyawan, Wawan Dhewanto, Leo Aldianto
Abstract 80 | pdf Downloads 65 | DOI https://doi.org/10.35313/ijabr.v5i02.294

Page 141-151

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The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory

Bernardinus Joko Prakosta Santu Aji, Yolanda Masnita, Kurniawati Kurniawati
Abstract 127 | pdf Downloads 114 | DOI https://doi.org/10.35313/ijabr.v5i02.293

Page 152-166

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The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability

Erland Perdana, Tantri Yanuar Rahmat Syah
Abstract 142 | pdf Downloads 115 | DOI https://doi.org/10.35313/ijabr.v5i02.326

Page 167-186

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Immersive Experience in the Metaverse: Implications for Tourism and Business

Komang Gita Krishna Murti, Gede Sri Darma, Luh Putu Mahyuni, A.A. Ngurah Eddy Supriyadinata Gorda
Abstract 256 | pdf Downloads 127 | DOI https://doi.org/10.35313/ijabr.v5i02.329

Page 187-207

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What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model

Ivan Alviyana, Lina Setiawati
Abstract 92 | pdf Downloads 52 | DOI https://doi.org/10.35313/ijabr.v5i02.295

Page 208-222

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