Vol 5 No 02 (2023)

Articles

• Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes

  Quan Xie, Tianjiao (Grace) Wang

  122-140

  • pdf
  •   416
  •   224

• The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups

  Febrianto Mulyawan, Wawan Dhewanto, Leo Aldianto

  141-151

  • pdf
  •   528
  •   405

• The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory

  Bernardinus Joko Prakosta Santu Aji, Yolanda Masnita, Kurniawati Kurniawati

  152-166

  • pdf
  •   814
  •   617

• The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability

  Erland Perdana, Tantri Yanuar Rahmat Syah

  167-186

  • pdf
  •   825
  •   633

• Immersive Experience in the Metaverse: Implications for Tourism and Business

  Komang Gita Krishna Murti, Gede Sri Darma, Luh Putu Mahyuni, A.A. Ngurah Eddy Supriyadinata Gorda

  187-207

  • pdf
  •   1264
  •   755

• What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model

  Ivan Alviyana, Lina Setiawati

  208-222

  • pdf
  •   429
  •   354