Published: July 17, 2023
Articles
Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes
Abstract 149 | pdf Downloads 51 | DOI https://doi.org/10.35313/ijabr.v5i02.333Page 122-140
The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups
Abstract 80 | pdf Downloads 65 | DOI https://doi.org/10.35313/ijabr.v5i02.294Page 141-151
The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory
Abstract 127 | pdf Downloads 114 | DOI https://doi.org/10.35313/ijabr.v5i02.293Page 152-166
The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability
Abstract 142 | pdf Downloads 115 | DOI https://doi.org/10.35313/ijabr.v5i02.326Page 167-186
Immersive Experience in the Metaverse: Implications for Tourism and Business
Abstract 256 | pdf Downloads 127 | DOI https://doi.org/10.35313/ijabr.v5i02.329Page 187-207
What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model
Abstract 92 | pdf Downloads 52 | DOI https://doi.org/10.35313/ijabr.v5i02.295Page 208-222