Internal Communication Obstacles in The Implementation of Employee Value Proposition: Viewed from State-Owned Company
Main Article Content
Keywords
Communication channels, Employee value, Proposition, Internal communication, Talents
Abstract
Dealing with the uncertainty in business conditions, several companies are missing out the opportunity to increase employee engagement and attract while also sustaining top talent. Because employees today have increased bargaining power, the job market is highly transparent, and attracting top skilled workers is a highly competitive activity. Hence, today more companies should be taken seriously to developing the analytic solutions related on retaining the employee within the organizations. This paper analyses interaction between employees through internal communication, which involves Employee Value Proposition (EVP) program in one of the state owned company in Indonesia. The analysis shows that in such cases, there is a need to collaborate between employee and employer to choose suitable communication model in attract and retain talent. In this research focus to develop analytical approach to analyse communication of EVP in order to choose the suitable internal communication model for one of state-owned company in Indonesia. This study was supposed to start with qualitative, processed by quantitative and end with qualitative data analysis methods. The study finds employee unsatisfied with the amount/number and quality of information that employees get. To overcome that, company advised to create a new channels communication for all of the employees to share information either internal news or public news.
Downloads
References
Argenti, P. (2009). Corporate Communication. New York: Mc Graw Hill.
Awad, T. A., & Alhashemi, S. E. (2012). Assessing the effect of interpersonal communications on employees’ commitment and satisfaction. International Journal of Islamic and Middle Eastern Finance and Management, 5(2), 134–156. doi: 10.1108/17538391211233425
Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501–517. doi: 10.1108/13620430410550754
Bakker, A. B., & Demerouti, E. (2008). Towards a model of work engagement. Career Development International, 13(3), 209–223. doi: 10.1108/13620430810870476
Berthon, P., Ewing, M., & Hah, L. L. (2017). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151–172. doi: 10.1080/02650487.2005.11072912
Browne, R. (2012). Employee Value Proposition. Beacon Management Review 2012.
Bryman, A. (2012). Social research methods Alan Bryman. OXFORD University Press (4th editio). Ocford: Oxford University Press; 4th edition. doi: 10.1017/CBO9781107415324.004
Caesens, G., Stinglhamber, F., & Luypaert, G. (2014). The impact of work engagement and workaholism on well-being-the role of work-related social support. Career Development International, 19(7), 813–835. doi: 10.1108/CDI-09-2013-0114
Clair, K. M. (2012). Metadata Best Practices in Web Content Management Systems. Journal of Library Metadata, 12(4), 362–371. doi: 10.1080/19386389.2012.735562
Council, C. L. (2006). Attracting and Retaining Critical Talent Segments: Building a Competitive Employment Value Proposition. London.
Das, K., Gryseels, M., Sudhir, P., & Tan, K. T. (2016). Unlocking Indonesia’s Digital Opportunity. McKinsey & Company.
Downs, C. W., & Hazen, M. D. (1977). A factor analytic study of communication satisfaction. Journal of Business Communication, 13(3), 63–73. doi: 10.1177/002194367701400306
Dunmore, M. (2005). Inside-Out Marketing: How to Create an Internal Marketing Strategy. London: Kogan Page Publisher.
Frook, J. E. (2001, April). Burnish your brand from the inside. B to B.
Goleman, D. (1999). Working with Emotional Intelligence. Psicolibro. London: Bloomsbury.
Gray, J., & Laidlaw, H. (2004). Improving the measurement of communication satisfaction. Management Communication Quarterly, 7(3), 425–448. doi: 10.1177/0893318903257980
Gugler, P., & Vanoli, L. (2017). Convergence or divergence of prosperity within the ASEAN community? A crucial issue for the success of the ASEAN economic community (AEC) process. International Journal of Emerging
Markets, 12(3), 610–624. doi: 10.1108/IJoEM-09-2016-0231
Hughes, J. C., & Rog, E. (2008). Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations. International Journal of Contemporary Hospitality Management, 20(7), 743–757. doi: 10.1108/09596110810899086
Ito, J. K., Brotheridge, C. M., & McFarland, K. (2013). Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International, 18(7), 732–752. doi: 10.1108/CDI-05-2013-0067
Jordan, R., Hathaway, C., Veal, R., & Walker, A. (2014). Employee value proposition The secret weapon in the engagement war.
Kalla, H. K. (2005). Integrated internal communications: A multidisciplinary perspective. Corporate Communications, 10(4), 302–314. doi: 10.1108/13563280510630106
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4th Edition. Pearson Education. doi: 10.1057/bm.1998.57
Kinicki, A., & Kreitner, R. (2008). Organizational Behavior: Key Concepts, Skills & Best Practices. Boston: Mc Graw Hill.
Kotler, P. (2000). Marketing Management , Millenium Edition. Marketing Management Custom Edition for University of Phoenix. Boston: PEARSON CUSTOM PUBLISHING.
doi: 10.1016/0024-6301(90)90145-T
Lewis, P. (2003). New China – old ways?: A case study of the prospects for implementing human resource management practices in a Chinese state-owned enterprise. Employee Relations, 25(1), 42–60. doi: 10.1108/01425450310453517
Looi, P. W., Marusarz, T., & Baumruk, R. (2007). What Makes a Best Employer?
Morris, G. (2012). Showing A Lot of Promise: What matter in your Employee Value Proposition. Retrieved from www.hrm.ie
Qu, S. Q., & Dumay, J. (2011). The qualitative research interview. Qualitative Research in Accounting and Management, 8(3), 238–264. doi: 10.1108/11766091111162070
Roberts, P., Priest, H., & Traynor, M. (2013). Reliability and validity in research. Nursing Standard, 20(44), 41–45. doi: 10.7748/ns2006.07.20.44.41.c6560
Salau, O., Osibanjo, A., Adeniji, A., Ojebola, O., Oludayo, O., Falola, H., & Atolagbe, T. (2018). Datasets on employee value proposition (evp) and performance of selected fast moving consumer goods (FMCGs) firms in Nigeria. Data in Brief. doi: 10.1016/j.dib.2018.06.027
Steingrímsdóttir, H. (2018). The Relationship Between Internal Communication & Job Satisfaction. The Grants Register 2019. doi: 10.1007/978-1-349-95810-8_361
Sullivan, J. (2002). Crafting a Lofty Employment Brand: A Costly Proposition. ERE Recruiting Intelligence. Retrieved from https://www.ere.net/crafting-a-lofty-employment-brand-a-costly-proposition/
Sun, J. (2000). Organization development and change in Chinese state-owned enterprises: a human resource perspective. Leadership & Organization Development Journal, 21(8), 379–389. doi: 10.1108/01437730010379267
Tkalac Verčič, A., & Pološki Vokić, N. (2017). Engaging employees through internal communication. Public Relations Review, 43(4), 885–893. doi: 10.1016/j.pubrev.2017.04.005
Wan, S., Li, D., & Gao, J. (2016). Exploring the Advantages of Content Management Systems for Managing Engineering Knowledge in Product-service Systems. Procedia CIRP, 56, 446–450. doi: 10.1016/j.procir.2016.10.087
Watson Wyatt Worldwide. (2010). Capitalizing on Effective Communication How Courage, Innovation and Discipline Drive. Communication.
Welch, M. (2011). The evolution of the employee engagement concept: Communication implications. Corporate Communications, 16(4), 328–246. doi: 10.1108/13563281111186968
White, M. (2011). Rethinking Generation Gaps in the Workplace : Focus on Shared Values. Executive Development.
Yin, R. K. (2014). Case study research: Design and methods (5th ed.). Thousand Oaks, CA: SAGE Publications. Thousand Oaks, California: SAGE Publications.