Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents
Main Article Content
Keywords
Millennials, Trust, Halal logo, Halal value, Purchase intention
Abstract
This study attempts to uncover the Millennial’s decisional factors in purchase intention of Halal food in Indonesia, while heavily considering Halal food as a credence consumer good. After an analysis of 248 respondents using PLS-SEM, several interesting findings are obtained. Millennial’s understanding of Halal Value and Halal Logo serves as the antecedents of Purchase Intention of Halal food which is mediated by Attitude and Trust. Further analysis is also carried out herein by examining the moderating effect of gender with Multi-Group Analysis. For result, the distinct paths and significant difference of effects can be spot on the female and male group which shall provide deeper insights to any relevant stakeholders, especially food providers.
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References
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Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2017). Factors affecting Halal meat purchase intention: Evidence from international Muslim students in China. British Food Journal, 119(3), 527-541, doi: 10.1108/BFJ-10-2016-0455
Ali, A., Ali, A., Xiaoling, G., Sherwani, M., & Hussain, S. (2018). Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention. British Food Journal, 120(1), 2–17. doi: 10.1108/BFJ-05-2017-0278
Arham, M. (2010), "Islamic perspectives on marketing", Journal of Islamic Marketing, Vol. 1 No. 2, 149-164. doi: 10.1108/17590831011055888
Ayyub, R. M. (2015). Exploring perceptions of non-Muslims towards Halal foods in UK. British Food Journal, 117(9), 2328-2343. doi: 10.1108/BFJ-07-2014-0257
Bashir, A. M., Bayat, A., Olutuase, S. O., & Latiff, Z. A. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: A structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. doi: 10.1080/10454446.2018.1452813
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35–47. doi: 10.1007/s10460-007-9076-y
Borzooei, M., & Asgari, M. (2013). The Halal brand personality and its effect on purchase intention. Interdisciplinary Journal of Contemporary Research in Business, 5(3), 481-491.
Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I. B. (2011). Brand personality's influence on the purchase intention: A mobile marketing case. International Journal of Business and Management, 6(9), 210.
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural Equation Modeling in Marketing: Some Practical Reminders. Journal of Marketing Theory and Practice, 16(4), 287–298. doi: 10.2753/MTP1069-6679160402
Del Giudice, T., Cavallo, C., & Vecchio, R. (2018). Credence attributes, consumers trust and sensory expectations in modern food market: Is there a need to redefine their role? International Journal on Food System Dynamics, 9(4), 307–313. doi: 10.22004/ag.econ.277723
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238-1258. doi: 10.1108/EUM0000000006475
dos Santos, C. P., & Fernandes, D. V. der H. (2008). Antecedents and consequences of consumer trust in the context of service recovery. BAR - Brazilian Administration Review, 5(3), 225–244. doi: 10.1590/S1807-76922008000300005
Fry, R. (2018, March 1). Millennials projected to overtake Baby Boomers as America’s largest generation. Retrieved from: https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/
Golan, E., Kuchler, F., Mitchell, L., Greene, C., & Jessup, A. (2001). Economics of food labeling. Journal of Consumer Policy, 24(2), 117–184. doi: 10.1023/A:1012272504846
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667–674.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Second). SAGE Publications Inc.
Haque, A., Sarwar, A., Yasmin, F., Tarofder, A. K., & Hossain, M. A. (2015). Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6(1), 133–147. doi: 10.1108/JIMA-04-2014-0033
Harrisson, Amat Tama, & Boo Ho Voon. (2014). Components of Customer Emotional Experience with Halal Food Establishments . Procedia - Social and Behavioral Sciences 121. Pp. 272 – 280. doi: 10.1016/j.sbspro.2014.01.1128
Holdsworth, S., Sandri, O., Thomas, I., Wong, P., Chester, A., & McLaughlin, P. (2019). The assessment of graduate sustainability attributes in the workplace: Potential advantages of using the theory of planned behaviour (TPB). Journal of Cleaner Production, 238, 117929. doi: 10.1016/j.jclepro.2019.117929
Ishak, S., Awang, A. H., Hussain, M. Y., Ramli, Z., Md Sum, S., Saad, S., & Abd Manaf, A. (2016). A study on the mediating role of halal perception: Determinants and consequence reflections. Journal of Islamic Marketing, 7(3), 288–302. doi: 10.1108/JIMA-02-2015-0010
Jamal, A., & Sharifuddin, J. (2015). Perceived value and perceived usefulness of halal labeling: The role of religion and culture. Journal of Business Research, 68(5), 933–941. doi: 10.1016/j.jbusres.2014.09.020
Jang, Y. J., Kim, W. G., & Bonn, M. A. (2011). Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants. International Journal of Hospitality Management, 30(4), 803–811. doi: 10.1016/j.ijhm.2010.12.012
Janis, Z.M., 2004. Malaysian Standard MS 1500: 2004 Halal Food-Production, Preparation, Handling and Storage-General Guidelines. Standards & Quality News July-August, 2-3.
Kasambala, J., Kempen, E., & Labschagne, J. (2018). The role of integral emotions in female consumers’ clothing purchasing decision. The Retail and Marketing Review, 14(2), 16-27.
Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of Business Strategy, 34(6), 3-10. doi: 10.1108/JBS-05-2013-0036
Liao, S. L., Shen, Y. C., & Chu, C. H. (2009). The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour. International Journal of Consumer Studies, 33(3), 274-284. doi: 10.1111/j.1470-6431.2009.00770.x
Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y – A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304–312. doi: 10.1016/j.jretconser.2016.04.015
Majid, M. A. A., Abidin, I. H. Z., Majid, H. A. M. A., & Chik, C. T. (2015). Issues of halal food implementation in Malaysia. Journal of Applied Environmental and Biological Sciences, 5(6), 50-56.
Marmaya, N., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: A PLS-SEM approach. Journal of Islamic Marketing. doi: 10.1108/JIMA-08-2018-0136
Miharja, G. (2017). Muslims versus non-Muslims Purchasing Behavior towards Halal Products in Indonesia. Institut Teknologi Bandung. Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73–86. doi: 10.1080/08974438.2013.800008
Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73–86. doi: 10.1080/08974438.2013.800008
Muhamad, N., Leong, V. S., & Md Isa, N. (2017). Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy, 27(4), 484–500. doi: 10.1108/RIBS-06-2017-0049
Mukhtar, A., & Mohsin Butt, M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing, 3(2), 108-120. doi: 10.1108/17590831211232519
Nuttavuthisit, K., & Thøgersen, J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food. Journal of Business Ethics, 140(2), 323–337. doi: 10.1007/s10551-015-2690-5
Orth, Habil. Malkewitz, Ulrich R. Keven. & Bee, Colleen (2010) Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising, Journal of Current Issues & Research in Advertising, 32:1, 69-80. doi: 10.1080/10641734.2010.10505276
Perrini, F., Castaldo, S., Misani, N., & Tencati, A. (2010). The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers. Business Strategy and the Environment, 19, 512–526. doi: 10.1002/bse.660
Perrini, F., Castaldo, S., Misani, N., & Tencati, A. (2010). The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers. Business Strategy and the Environment, 19, 512–526. doi: 10.1002/bse.660
Pomarici, E., & Vecchio, R. (2014). Millennial generation attitudes to sustainable wine: An exploratory study on Italian consumers. Journal of Cleaner Production, 66, 537–545. doi: 10.1016/j.jclepro.2013.10.058
Rachagan, S., & Satkunasingam, E. (2009). Improving corporate governance of SMEs in emerging economies: a Malaysian experience. Journal of Enterprise Information Management, 22(4), 468-484.Reuters, T. (2018). State of the Global Islamic Economy.
Saeed, M., & Azmi, I. A. G. (2019). A cross-cultural study of staying reasons of American brands: Analysis of millennial Muslim consumers. Journal of Islamic Marketing, 10(1), 249–268. doi: 10.1108/JIMA-08-2017-0086
Sheldon, I. M. (2017). Certification Mechanisms for Credence Attributes of Foods: Does It Matter Who Provides Diagnosis? Annual Review of Resource Economics, 9(1), 33–51. doi: 10.1146/annurev-resource-100516-053630
Sherwani, M., Ali, A., Ali, A., Hussain, S., & Zadran, H. G. (2018). Determinants of muslim consumers’ Halal meat consumption: Applying and extending the theory of planned behavior. Journal of Food Products Marketing, 24(8), 960–981. doi: 10.1080/10454446.2018.1450173
Spehar, C. (2006). Marketing to teens: Hip 2 B green. Natural Foods Merchandiser, 27(10), 45-56.
Suhartanto, D., Dean, D., Leo Gundur, & Triyuni, N. N. (2019). Millennial Experience with Online Food Home Delivery: A Lesson from Indonesia. Interdisciplinary Journal of Information, Knowledge, and Management, 14, 277–294. doi: 10.28945/4386
Tahir, I. R., & Abdul, M. (2013). The role of religious orientation in the business performance of women owned firms: a preliminary study in Malaysia halal food industry. A multidisciplinary journal of global macro trends, 2, 40-45.
Teng, C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3), 1066–1081. doi: 10.1108/BFJ-12-2013-0361
Thomas, P. and Selimovic, A. (2015). “Sharia on a Plate?” A critical discourse analysis of halal food in two Norwegian newspapers. Journal of Islamic Marketing, 6(3), 331-353. doi: 10.1108/JIMA-05-2014-0041
Tieman, M. (2011). The application of Halal in supply chain management: In‐depth interviews. Journal of Islamic Marketing, 2(2), 186–195. doi: 10.1108/17590831111139893
Valentine, D. B., & Powers, T. L. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30(7), 597–606. doi: 10.1108/JCM-07-2013-0650
Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing. doi: 10.1108/JIMA-09-2018-0177
Verbeke, W., Rutsaert, P., Bonne, K., & Vermeir, I. (2013). Credence quality coordination and consumers’ willingness-to-pay for certified halal labelled meat. Meat Science, 95(4), 790–797. doi: 10.1016/j.meatsci.2013.04.042
Wu, I.-L., & Chen, J.-L. (2005). An extension of Trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study. International Journal of Human-Computer Studies, 62(6), 784–808. doi: 10.1016/j.ijhcs.2005.03.003
Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2017). Factors affecting Halal meat purchase intention: Evidence from international Muslim students in China. British Food Journal, 119(3), 527-541, doi: 10.1108/BFJ-10-2016-0455
Ali, A., Ali, A., Xiaoling, G., Sherwani, M., & Hussain, S. (2018). Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention. British Food Journal, 120(1), 2–17. doi: 10.1108/BFJ-05-2017-0278
Arham, M. (2010), "Islamic perspectives on marketing", Journal of Islamic Marketing, Vol. 1 No. 2, 149-164. doi: 10.1108/17590831011055888
Ayyub, R. M. (2015). Exploring perceptions of non-Muslims towards Halal foods in UK. British Food Journal, 117(9), 2328-2343. doi: 10.1108/BFJ-07-2014-0257
Bashir, A. M., Bayat, A., Olutuase, S. O., & Latiff, Z. A. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: A structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. doi: 10.1080/10454446.2018.1452813
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35–47. doi: 10.1007/s10460-007-9076-y
Borzooei, M., & Asgari, M. (2013). The Halal brand personality and its effect on purchase intention. Interdisciplinary Journal of Contemporary Research in Business, 5(3), 481-491.
Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I. B. (2011). Brand personality's influence on the purchase intention: A mobile marketing case. International Journal of Business and Management, 6(9), 210.
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural Equation Modeling in Marketing: Some Practical Reminders. Journal of Marketing Theory and Practice, 16(4), 287–298. doi: 10.2753/MTP1069-6679160402
Del Giudice, T., Cavallo, C., & Vecchio, R. (2018). Credence attributes, consumers trust and sensory expectations in modern food market: Is there a need to redefine their role? International Journal on Food System Dynamics, 9(4), 307–313. doi: 10.22004/ag.econ.277723
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238-1258. doi: 10.1108/EUM0000000006475
dos Santos, C. P., & Fernandes, D. V. der H. (2008). Antecedents and consequences of consumer trust in the context of service recovery. BAR - Brazilian Administration Review, 5(3), 225–244. doi: 10.1590/S1807-76922008000300005
Fry, R. (2018, March 1). Millennials projected to overtake Baby Boomers as America’s largest generation. Retrieved from: https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/
Golan, E., Kuchler, F., Mitchell, L., Greene, C., & Jessup, A. (2001). Economics of food labeling. Journal of Consumer Policy, 24(2), 117–184. doi: 10.1023/A:1012272504846
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667–674.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Second). SAGE Publications Inc.
Haque, A., Sarwar, A., Yasmin, F., Tarofder, A. K., & Hossain, M. A. (2015). Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6(1), 133–147. doi: 10.1108/JIMA-04-2014-0033
Harrisson, Amat Tama, & Boo Ho Voon. (2014). Components of Customer Emotional Experience with Halal Food Establishments . Procedia - Social and Behavioral Sciences 121. Pp. 272 – 280. doi: 10.1016/j.sbspro.2014.01.1128
Holdsworth, S., Sandri, O., Thomas, I., Wong, P., Chester, A., & McLaughlin, P. (2019). The assessment of graduate sustainability attributes in the workplace: Potential advantages of using the theory of planned behaviour (TPB). Journal of Cleaner Production, 238, 117929. doi: 10.1016/j.jclepro.2019.117929
Ishak, S., Awang, A. H., Hussain, M. Y., Ramli, Z., Md Sum, S., Saad, S., & Abd Manaf, A. (2016). A study on the mediating role of halal perception: Determinants and consequence reflections. Journal of Islamic Marketing, 7(3), 288–302. doi: 10.1108/JIMA-02-2015-0010
Jamal, A., & Sharifuddin, J. (2015). Perceived value and perceived usefulness of halal labeling: The role of religion and culture. Journal of Business Research, 68(5), 933–941. doi: 10.1016/j.jbusres.2014.09.020
Jang, Y. J., Kim, W. G., & Bonn, M. A. (2011). Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants. International Journal of Hospitality Management, 30(4), 803–811. doi: 10.1016/j.ijhm.2010.12.012
Janis, Z.M., 2004. Malaysian Standard MS 1500: 2004 Halal Food-Production, Preparation, Handling and Storage-General Guidelines. Standards & Quality News July-August, 2-3.
Kasambala, J., Kempen, E., & Labschagne, J. (2018). The role of integral emotions in female consumers’ clothing purchasing decision. The Retail and Marketing Review, 14(2), 16-27.
Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of Business Strategy, 34(6), 3-10. doi: 10.1108/JBS-05-2013-0036
Liao, S. L., Shen, Y. C., & Chu, C. H. (2009). The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour. International Journal of Consumer Studies, 33(3), 274-284. doi: 10.1111/j.1470-6431.2009.00770.x
Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y – A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304–312. doi: 10.1016/j.jretconser.2016.04.015
Majid, M. A. A., Abidin, I. H. Z., Majid, H. A. M. A., & Chik, C. T. (2015). Issues of halal food implementation in Malaysia. Journal of Applied Environmental and Biological Sciences, 5(6), 50-56.
Marmaya, N., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: A PLS-SEM approach. Journal of Islamic Marketing. doi: 10.1108/JIMA-08-2018-0136
Miharja, G. (2017). Muslims versus non-Muslims Purchasing Behavior towards Halal Products in Indonesia. Institut Teknologi Bandung. Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73–86. doi: 10.1080/08974438.2013.800008
Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73–86. doi: 10.1080/08974438.2013.800008
Muhamad, N., Leong, V. S., & Md Isa, N. (2017). Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy, 27(4), 484–500. doi: 10.1108/RIBS-06-2017-0049
Mukhtar, A., & Mohsin Butt, M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing, 3(2), 108-120. doi: 10.1108/17590831211232519
Nuttavuthisit, K., & Thøgersen, J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food. Journal of Business Ethics, 140(2), 323–337. doi: 10.1007/s10551-015-2690-5
Orth, Habil. Malkewitz, Ulrich R. Keven. & Bee, Colleen (2010) Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising, Journal of Current Issues & Research in Advertising, 32:1, 69-80. doi: 10.1080/10641734.2010.10505276
Perrini, F., Castaldo, S., Misani, N., & Tencati, A. (2010). The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers. Business Strategy and the Environment, 19, 512–526. doi: 10.1002/bse.660
Perrini, F., Castaldo, S., Misani, N., & Tencati, A. (2010). The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers. Business Strategy and the Environment, 19, 512–526. doi: 10.1002/bse.660
Pomarici, E., & Vecchio, R. (2014). Millennial generation attitudes to sustainable wine: An exploratory study on Italian consumers. Journal of Cleaner Production, 66, 537–545. doi: 10.1016/j.jclepro.2013.10.058
Rachagan, S., & Satkunasingam, E. (2009). Improving corporate governance of SMEs in emerging economies: a Malaysian experience. Journal of Enterprise Information Management, 22(4), 468-484.Reuters, T. (2018). State of the Global Islamic Economy.
Saeed, M., & Azmi, I. A. G. (2019). A cross-cultural study of staying reasons of American brands: Analysis of millennial Muslim consumers. Journal of Islamic Marketing, 10(1), 249–268. doi: 10.1108/JIMA-08-2017-0086
Sheldon, I. M. (2017). Certification Mechanisms for Credence Attributes of Foods: Does It Matter Who Provides Diagnosis? Annual Review of Resource Economics, 9(1), 33–51. doi: 10.1146/annurev-resource-100516-053630
Sherwani, M., Ali, A., Ali, A., Hussain, S., & Zadran, H. G. (2018). Determinants of muslim consumers’ Halal meat consumption: Applying and extending the theory of planned behavior. Journal of Food Products Marketing, 24(8), 960–981. doi: 10.1080/10454446.2018.1450173
Spehar, C. (2006). Marketing to teens: Hip 2 B green. Natural Foods Merchandiser, 27(10), 45-56.
Suhartanto, D., Dean, D., Leo Gundur, & Triyuni, N. N. (2019). Millennial Experience with Online Food Home Delivery: A Lesson from Indonesia. Interdisciplinary Journal of Information, Knowledge, and Management, 14, 277–294. doi: 10.28945/4386
Tahir, I. R., & Abdul, M. (2013). The role of religious orientation in the business performance of women owned firms: a preliminary study in Malaysia halal food industry. A multidisciplinary journal of global macro trends, 2, 40-45.
Teng, C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3), 1066–1081. doi: 10.1108/BFJ-12-2013-0361
Thomas, P. and Selimovic, A. (2015). “Sharia on a Plate?” A critical discourse analysis of halal food in two Norwegian newspapers. Journal of Islamic Marketing, 6(3), 331-353. doi: 10.1108/JIMA-05-2014-0041
Tieman, M. (2011). The application of Halal in supply chain management: In‐depth interviews. Journal of Islamic Marketing, 2(2), 186–195. doi: 10.1108/17590831111139893
Valentine, D. B., & Powers, T. L. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30(7), 597–606. doi: 10.1108/JCM-07-2013-0650
Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing. doi: 10.1108/JIMA-09-2018-0177
Verbeke, W., Rutsaert, P., Bonne, K., & Vermeir, I. (2013). Credence quality coordination and consumers’ willingness-to-pay for certified halal labelled meat. Meat Science, 95(4), 790–797. doi: 10.1016/j.meatsci.2013.04.042
Wu, I.-L., & Chen, J.-L. (2005). An extension of Trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study. International Journal of Human-Computer Studies, 62(6), 784–808. doi: 10.1016/j.ijhcs.2005.03.003