Is the Indonesian Millennial Workforce Attracted to Companies with Green HRM Strategies?

Main Article Content

Annah Dhiatul Ilmia
Maria Jacinta Arquisola

Keywords

Green HRM, Job attraction, Millennials, Recruitment, Indonesia

Abstract

Nowadays, the millennial workforce dominates Indonesia’s demographic bonus. This generation is more aware of environmental issues, and this drives industries to apply green human resource management (GHRM). This study aims to measure the influence of GHRM strategies in attracting the millennial workforce. Using non-probability sampling, a total of 340 millennials between 19–39 years old, employed or looking for a job, participated in this study. Using multiple regression analysis, the study found that the millennial workforce is attracted to industries where GHRM strategies are applied to measure work performance while industries that conduct less-innovative green training are the least attractive. It implies that companies that concern with environmental sustainability goals and action, as well as having more innovative green training programs, are more appealing to the millennials. This is the first study of its kind that observes the viability of green HRM practices in recruitment, suggesting that industries will become more attractive to the millennial workforce if organizational resources and attention are focused on green areas of human resource management. Therefore, industries are advised to implement GHRM sooner to attract more millennials and help companies achieve sustainability goals.

Downloads

Download data is not yet available.
Abstract 110 | pdf Downloads 72

References

Adha, M. M., Budimansyah, D., Kartadinata, S., & Sundawa, D. (2019). Emerging volunteerism for Indonesian millennial generation: Volunteer participation and responsibility. Journal of Human Behavior in the Social Environment, 29(4), 467-483. doi: 10.1080/10911359.2018.1550459

Adriana, L. T., Fahira, K. T., Nailassa'adah, M., & Maula, H. E. (2020). A Review the Important of Green Human Resource Management Practices toward Employee Green Behaviour in Organization. Journal of International Conference Proceedings, 3(1), 124-135. doi: 10.32535/jicp.v2i4.787

Ali, H., & Purwandi, L. (2017). The Urban Middle-Class Millenials Indonesia: Financial and Online Behavior. Jakarta: Alvara Research Center.

Ali, H., Islam, U., & Parveen, S. (2017). Impact of green human resource management practices on job seekers’ attraction. Journal of Resources Development and Management, 38, 26-32.

Amutha. (2017). A theoretical study on green HRM practices. Global Journal for Research Analysis, 6 (11), 377-378. doi: 10.36106/gjra

Aranganathan, P. (2018). Green recruitment: A new-fangled approach to attract and retain talent. International Journal of Business International Journal of Business, 8(2), 69-76. doi: 10.24247/IJBMRAPR20189

Arulrajah, A. A., Opatha, H., & Nawaratne, N. (2015). Green human resource management practices: A Review. Sri Lankan Journal of Human Resource Managemen, 5(1), 1-16. doi: 10.4038/sljhrm.v5i1.5624

Arulrajah, A. A., Opatha, H., & Nawaratne, N. (2016). Employee green performance of job: A systematic attempt towards measurement. Sri Lankan Journal of Human Resource Management, 6(1), 37-62. doi: 10.4038/sljhrm.v6i1.5631

Assyofa, A.R., Rani, A. S., & Yuliawati, T. (2019). Green Behaviors Factors on Green Human Resources Management Practice on the Employees of “The First Movers on Sustainable Banking” in Indonesia. Advances in Social Science, Education and Humanities Research, 409, 102-106. doi: 10.2991/assehr.k.200225.022

BAPPENAS. (2019, September 23). Indonesia Green Growth Program. Retrieved from greengrowth.bappenas: http://greengrowth.bappenas.go.id/en/about/

Bedard, S. A., & Tolmie, C. R. (2018). Millennials' green consumption behaviour: Exploring the role of social media. Corporate Social Responsibility and Environmental Management, 25(6), 1388-1396. doi: 10.1002/csr.1654

Black, K. (2010). Business Statistics (6th Edition): For Contemporary Decision Making. Jefferson City: John Wiley & Sons, Inc.

BPS. (2019, September 23). Number of Large and Medium Manufacturing, Java and Outside Java, 2001-2015. Retrieved from bps.go.id: https://www.bps.go.id/statictable/2010/01/18/1053/jumlah-industri- pengolahan-besar-dan-sedang-jawa-dan-luar-jawa-2001-2015.html

Cable, D. M., & Turban, D. B. (2015). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. Research in Personel and Human Resource Management, 8(2), 115-163. doi: 10.1016/S0742-7301(01)20002-4

Chams, N., & García-Blandón, J. (2019). On the importance of sustainable human resource management for the adoption of sustainable development goals. Resources, Conservation, and Recycling, 141, 109–122. doi: 10.1016/j.resconrec.2018.10.006

Chanderjeet. (2017). Concept of green HRM in banking industry. International Journal of Advance Research in Computer Science and Management Studies, 5(7), 116-120.

Chaudary, R. (2018). Can green human resource management attracts young talent? An empirical analysis. Evidence-based HRM, 6(3), 305-319. doi: 10.1108/EBHRM-11-2017-0058

Cheng, K., & Osman, S. (2019). The Role of Environmental Education in Waste Segregation-at-Source Behaviour among Households in Putrajaya. Malaysian Journal of Consumer and Family Economics, 114 - 136.

Deepika, & Karpagam. (2016). A study on green HRM practices in an organisation. International Journal of Applied Research, 7(21), 426 - 429. doi: 10.5539/ijbm.v7n21p25

Deloitte. (2019). The Deloitte Global Millennial Survey 2019 Societal Discord and Technological Transformation Create a "Generation Disrupted". New York: Deloitte Touche Tohmatsu Limited.

Dewi, H. I., Mustofa, C., & Riyanto, T. (2016). Konsep Mixed-Use Building dan Central Business District Sebagai Alternatif Penataan Bangunan dan Kawasan Untuk Keberlanutn Kota. Seminar Nasional Sains dan Teknologi 2016 (pp. 1-10). Jakarta: Prosiding SEMNASTEK Fakultas Teknik.

Don-Baridam, L., & Diri, T. V. (2021). Green Recruitment/Selection and Corporate Sustainability of Oil and Gas Producing Companies in Rivers State. International Journal of Innovative Social Sciences & Humanities Research, 9(2), 105-117.

Eydan, F. H., & Al-Juboory, H. J. (2019). Green Training and its Impact on the Sustainability of the Health. Al-Gharee Journal of Economic and Administration Sciences, 1(2), 79-94. doi: 10.37200/IJPR/V24I7/PR27064

Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.

Glass Packaging Institute. (2016). The Millennials A Generation Invested in Health and the Environment. Arlington: Glass Packaging Institute.

Goodwin, N., & Martam, I. (2014). Indonesian Youth in The 21st Century. Jakarta: United Nations Population Fund.

HPLI. (2019, September 13). Environmental Issue. Retrieved from hpli.org: http://www.hpli.org/isu.php

Jabbour, C. J., & Jabbour, B. A. (2016). Green human resource management and green supply chain management: linking two emerging agendas. Journal of Cleaner Production, 1824-1833.

Jacobs, R. L., & Hawley, J. D. (2009). The Emergence of 'Workforce Development': Definition, Conceptual Boundaries and implications. In R. MacLean & D. Wilson (eds.), International. Amsterdam: Kluwer.

KPPPA & BPS. (2018). Profil generasi millennial Indonesia. Jakarta: Kementerian Pemberdayaan Perempuan dan Perlindungan Anak.

Kulshrestha, S. S., & Srivastava, S. (2018). GREEN HRM: A new trend in enhancing green behaviour at workplace. International Journal of Advanced Scientific and Technical Research, 8(2), 1-7. doi; 10.26808/rs.st.i8v2.01

Kurian, S. (2017). Meet The Millennials. Swiss: KPMG LLP.

Lasrado, F., & Zakaria, N. (2020). Go green! Exploring the organizational factors that influence self-initiated green behavior in the United Arab Emirates. Asia Pacific Journal of Management, 37, 823-850. doi: 10.1007/s10490-019-09665-1

Likhtikar, P., & Verma, P. (2017). Impact of green HRM practices on organization sustainability and employee retention. International Journal for Innovative Research Multidisciplinary Field, 3(6), 152-157.

Martins, J. M., Aftab, H., Mata, M. N., Majeed, M. U., Aslam, S., Correia, A. B., & Mata, P. N. (2021). Assessing the Impact of Green Hiring on Sustainable Performance: Mediating Role of Green Performance Management and Compensation. International Journal of Environmental Research and Public Health, 18(11), 1-18. doi: 10.3390/ijerph18115654

Mashala, Y. L. (2018). Green human resource management and environmental sustainability in Tanzania: A review and research Agenda. International Journal of Academic Multidisciplinary Research (IJAMR), 2(12), 60-68.

Mishra, P. (2017). Green human resource management: A framework for sustainable organizational development in an emerging economy. International Journal of Organizational Analysis, 25(5), 762-788. doi: 10.1108/IJOA-11-2016-1079

Muafi, M., & Kusumawati, R.A. (2021). Green Human Resources Management and Its Impact on Supply Chain and Business Performance: An Empirical Study in Indonesia. Journal of Asian Finance, Economics, and Business, 8(5), 1099 - 1107. doi: 10.13106/jafeb.2021.vol8.no5.1099

Mulyana, D., Soeaidy, M., & Taufiq, A. (2019). Millennial urban generations: Does become “A Current Generation” shift their attention to financial literacy? Malaysian Journal of Consumer and Family Economics, 19 - 27.

Mwita, K. M., & Kinemo, S. M. (2018). The role of green recruitment and selection on performance of processing industries in Tanzania: A Case of Tanzania Tobacco Processors Limited (TTPL). International Journal of Human Resource Studies 8(4), 35-46.

Obaid, T. F., & Alias, R. B. (2015). The impact of green recruitment, green training and green learning on the firm performance: Concept Paper. Internal Journal of Applied Research, 951-953.

Octavia, J. (2016). Rebuilding Indonesia's Industrial Estate. Jakarta: Transformasi Center for Public Transformation.

Opatha, H., & Arulrajah, A. (2014). Green human resource management: Simplified general reflections. International Business Research, 7(8), 101-112.

Pham, D. D., & Paille, P. (2020). Green recruitment and selection: an insight into green patterns. International Journal of Manpower, 41(3), 258-272. doi: 10.1108/IJM-05-2018-0155

Ramasamy, A., Inore, I., & Sauna, R. (2017). A study on implications of implementing green HRM in the crporate bodies with bpecial reference to developing nations. International Journal of Business and Management, 12(9), 117-129. doi: 10.5539/ijbm.v12n9p117

Reddy, P. (2017). Green HRM Initiatives: Practices and Strategic Implementation Within The Organization. International Journal on Recent and Innovation Trends in Computing and Communication, 2(11), 3633-3639.

Renwick, D. W., Redman, T., & Maguire, S. (2012). Green human resource management: A review and research rgenda. International Journal of Management Reviews, 15(1), 1-14. doi: 10.1111/j.1468-2370.2011.00328.x

Santhosraj, E. D. (2017). Green HRM in preserving intellectual capital. International Journal of Academic Research and Development, 2 (5), 690-692.

Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach (Seventh Edition). West Sussex:: John Wiley & Sons.

Sharanya, & Radhika, R. (2016). A study on green human resource practices in IT sector with special reference to technopark. Journal of Chemical and Pharmaceutical Sciences, 9 (1), 396-401.

Shen, J., Dumont, J., & Deng, X. (2018). Employees’ perceptions of green HRM and non-green employee work outcomes: The social identity and itakeholder perspective. Group and Organization Management SAGE Journals, 43(4), 594-622. doi: 10.1177/1059601116664610

Sugiyono. (2009). Metode Penelitian Pendidikan. Bandung: Alfabeta.

Suharti, L. & Sugiarto, A. (202o). A qualitative study of green HRM study of green HRM practices and their benefits in the organization: An Indonesian company experience. Business Theory and Practice, 21(1): 200 - 211. doi: 10.3846/btp.2020.11386

Tamara, D., Widjaja, C., Elista, F., & Yassar, S. (2021). Millenials Endorse Environment Factors as Continuance Intention of. Journal of Research in Business, Economics, and Education, 3(4), 127-144.

Tang, G., Chen, Y., Jiang, Y., Paille, P., & Jia, J. (2017). Green human resource management practices: scale development and validity. Asia Pacific Journal of Human Resources , 56(1), 31-55. doi: 10.1111/1744-7941.12147

Tarigan, J., Susanto, A. R., Hatane, S. E., Jie, F., & Foedjiawati. (2020). Corporate social responsibility, job pursuit intention, quality of worklife and employee performance: case study from Indonesia controversial industry. Asia-Pacific Journal of Business Administration, 13(2), 141-158. doi: 10.1108/APJBA-09-2019-0189

Yadav, S. (2017). Strategic Green HRM – The integration of environmental management into HRM with reference to one of the Healthcare Industry. International Journal of Management & Social Science, 6(1), 85-90. doi: 10.21013/jmss.v6.n1.p11