Bandung’s Image as a Tourist Destination: An Application of Quantitative and Qualitative Approach

Main Article Content

Agustinus Februadi
Nono Wibisono
Dewi Purnamasari

Keywords

Destination Image, Bandung, Three Continuum, Attribute-Holistic, Functional-Physiological

Abstract

Bandung is a popular tourist destination in Indonesia and a gateway for tourists who visit destinations around greater Bandung areas. Currently, Bandung is also known as a culinary, shopping, and nature tourism destination. Past studies have measured the image of Bandung as a tourist destination. However, the measurements were done partially due to the use of quantitative method only. Thus, the results were not comprehensive. To resolve the drawbacks of the previous studies, this study used both qualitative and quantitative approaches. Data were collected from 430 domestic tourists by ways of structured and unstructured interviews in 20 different destinations in Bandung and the surrounding. Data were processed by descriptive statistical methods, factor analysis and content analysis. The results of quantitative analysis show that, in term of functional-attribute, Bandung was positively perceived as a destination characterized with natural scenic beauty, many interesting places, and various exotic foods. In terms of the psychological-attribute, Bandung was perceived as the right place for shopping and culinary tourism. The results of qualitative analysis indicate that, functionally, Bandung was a destination with natural scenic beauty, pleasant weather and provide various exotic foods. Psychologically, the tourists experienced calm and tranquil atmosphere, happiness, and comfort.

Downloads

Download data is not yet available.
Abstract 575 | pdf Downloads 516

References

Agustiani, T. N. (2017). Analisis citra Bandung sebagai destinasi wisata belanja. (Bachelor), Politeknik Negeri Bandung, Bandung

Assaker, G., Vinzi, V. E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism management, 32(4), 890-901. doi: 10.1016/j.tourman.2010.08.004.

Baloglu, S. (2000). A path analytic model of visitation intention involving information sources, socio-psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8(3),
81-90. doi: 10.1300/J073v08n03_05.

Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15. doi: 10.1177/004728759703500402.

Baloglu, S., & Love, C. (2005). Association meeting planners' perceptions and intentions for five major US convention cities: the structured and unstructured images. Tourism management, 26(5), 743-752. doi: 10.1016/j.tourman.2004.04.001.

Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism management, 22(1), 1-9. doi: 10.1016/S0261-5177(00)00030-3.

Baloglu, S., & McCleary, K. W. (1999a). A model of destination image formation. Annals of tourism research, 26(4), 868-897. doi: 10.1016/s0160-7383(99)00030-4

Baloglu, S., & McCleary, K. W. (1999b). US international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144-152. doi: 10.1177/004728759903800207.

Beerli, A. P., & Martin, J. D. (2004). Factors influencing destination image. Annals of tourism
research, 31(3), 657-681. doi: 10.1016/j.annals.2004.01.010.

Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism management, 40, 382-393. doi: 10.1016/j.tourman.2013.07.008.

Choi, W. M., Chan, A., & Wu, J. (1999). A qualitative and quantitative assessment of Hong Kong's image as a tourist destination. Tourism management, 20(3), 361-365. doi: 10.1016/S0261- 5177(98)00116-2.

Court, B., & Lupton, R. A. (1997). Customer portfolio development: modeling destination adapters, inactives, and rejecters. Journal of Travel Research, 36(1), 35-43. doi: 10.1177/004728759703600106.

Dolnicar, S., & Grün, B. (2013). Validly measuring destination image in survey studies. Journal of Travel Research, 52(1), 3-14. doi: 10.1177/0047287512457267.

Echtner, C. M., & Ritchie, J. R. (1991). The meaning and measurement of the image of the destination. Journal of Tourism Studies, 2(2), 2-12. doi: 10.1177/004728759303100402.

Efendi, A. (2017, 27 Maret 2017). Turis Malaysia Antusias ke Pasar Baru dan Cihampelas, Pikiran Rakyat. Retrieved from http://www.pikiran-rakyat.com/wisata/2017/03/27/turis-malaysia- antusias-ke-pasar-baru-dan-cihampelas-397288

Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16. doi: 10.1177/004728759103000202.

Hair, J. F., Black, W. C., Babin, B., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). New Jersey: Pearson.

Hui, T. K., & Wan, T. W. D. (2003). Singapore's image as a tourist destination. International journal of tourism research, 5(4), 305-313. doi: 10.1002/jtr.437.

Khoiriana, R., & Nurlambang, T. (2017). Brand image kota Bandung. Paper presented at the Indutrial Research Workshop and National Seminar, Bandung.

Lee, C. K., Lee, Y. K., & Lee, B. (2005). Korea’s destination image formed by the 2002 World Cup. Annals of tourism research, 27(4), 839-858. doi: 10.1016/j.annals.2004.11.006.

Li, C. L., Chick, G. E., Wu, H. C., & Yen, T. M. (2010). Examining the dimensionality of values for culturally diverse customers in parks and recreation. World Leisure Journal, 52(2), 80-93. doi: 10.1080/04419057.2010.9674633.

Li, M., Cai, L. A., Lehto, X. Y., & Huang, J. (2010). A missing link in understanding revisit intention—
The role of motivation and image. Journal of Travel & Tourism Marketing, 27(4), 335-348. doi: 10.1080/10548408.2010.481559.

Li, X., & Stepchenkova, S. (2012). Chinese outbound tourists’ destination image of America: Part I. Journal of Travel Research, 51(3), 250-266. doi: 10.1177/0047287511410349.

MacKay, K. J., & Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of tourism research, 24(3), 537-565. doi: 10.1016/S0160-7383(97)00011-X.

Mardiana, D. (Producer). (2018, 8 April 2018). 99 Tempat Wisata Baru di Bandung 100% Terbaru, Murah & Gratis 2018. Tempat Wisata di Bandung. Retrieved from https://tempatwisatadibandung.info/tempat-wisata-baru-di-bandung/

Pan, B., & Li, X. R. (2011). The long tail of destination image and online marketing. Annals of tourism research, 38(1), 132-152. doi: 10.1016/j.annals.2010.06.004.

Pike, S. (2002). Destination image analysis--a review of 142 papers from 1973 to 2000. Tourism management, 23(5), 541-549. doi: 10.1016/S0261-5177(02)00005-5.

Prayag, G. (2009). Tourists' evaluations of destination image, satisfaction, and future behavioral intentions—The case of Mauritius Journal of Travel & Tourism Marketing, 26(8), 836-853. doi: 10.1080/10548400903358729.

Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of
the branding and destination image. Tourism Management, 32(3), 465-476. doi:
10.1016/j.tourman.2010.03.014.

Salim, D. A. (2014). Bandung menuju kota ekonomi kreatif. Retrieved 8 April 2018 https://swa.co.id/swa/trends/management/bandung-menuju-kota-ekonomi-kreatif

San Martin, H., & Rodríguez del Bosque, I. A. (2008). Exploring the cognitive-affective nature of
destination image and the role of psychological factors in its formation. Tourism management,
29(2), 263-277. doi: 10.1016/j.tourman.2007.03.012.

Selby, M., & Morgan, N. J. (1996). Reconstruing place image: A case study of its role in destination
market research. Tourism management, 17(4), 287-294. doi: 10.1016/0261-5177(96)00020-9 .

Sönmez, S. F., & Sirakaya, E. (2002). A distorted destination image? The case of Turkey. Journal of
Travel Research, 41(2), 185-196. doi: 10.1177/004728702237418.

Stepchenkova, S., & Li, X. R. (2014). Destination image: Do top-of-mind associations say it all?
Annals of tourism research, 45, 46-62. doi: 10.1016/j.annals.2013.12.004.

Stepchenkova, S., & Morrison, A. M. (2008). Russia's destination image among American pleasure
travelers: Revisiting Echtner and Ritchie. Tourism management, 29(3), 548-560. doi:
10.1016/j.tourman.2007.06.003.

Suciani, W. (2014). Pengaruh destination image kota Bandung sebagai daerah tujuan wisata terhadap
post-visit behaviour wisatawan. (Bachelor), Universitas Pendidikan Indonesia, Bandung.

Tasci, A. D. A., Gartner, W. C., & Tamer Cavusgil, S. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194- 223. doi: 10.1177/1096348006297290.

Widianto, S. (2015, 23 November 2015). Bandung Ditetapkan Sebagai Destinasi Wisata Kuliner Indonesia, Pikiran Rakyat. Retrieved from http://www.pikiran- rakyat.com/wisata/2015/11/23/350975/bandung-ditetapkan-sebagai-destinasi-wisata-kuliner-indonesia.