Shopping Destination Image and Loyalty: Do Tourist and Resident Perceive Differently?

Main Article Content

Erik Hendriks
Zurinawati Mohi
Lusianus Kusdibyo


Shopping destination image, Loyalty, Tourist, Resident


Research shows that shopping is a must activity of tourist and resident, and there is intense competition between shopping destinations. However, literature often gives a little attention to how a shopping destination's image impacts customer loyalty. Thus, the current study examines the shopping destination image model that incorporates the affective, cognitive, and overall images in predicting shopping loyalty of both tourist and resident. The results from 408 survey data verify the shopping destination image model's relevance in predicting both tourist and resident loyalty towards shopping destinations. The affective and cognitive image elements are the key drivers of overall image and loyalty towards  tourist and resident shopping destinations. Further, this study shows a significant variation between how tourists and residents regard the effect of cognitive image on their loyalty towards a shopping destination.


Download data is not yet available.
Abstract 344 | pdf Downloads 279


Agapito, D., Mendes, J., & Valle, P. O. d. (2010). Destination image: perspectives of tourists vs. residents. Tourism Development and Management: Challenges and Opportunities for Algarve, Portugal, 1(1), 90-109.
Alrawadieh, Z., Alrawadieh, Z., & Kozak, M. (2019). Exploring the impact of tourist harassment on destination image, tourist expenditure, and destination loyalty. Tourism Management, 73, 13-20. doi: 10.1016/j.tourman.2019.01.015
Baloglu, S., & Brinberg, D. (1997). Affective Images of Tourism Destinations. Journal of Travel Research, 35(4), 11-15. doi: 10.1177/004728759703500402
Byrd, E. T., Bosley, H. E., & Dronberger, M. G. (2009). Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina. Tourism Management, 30(5), 693-703. doi: 10.1016/j.tourman.2008.10.021
Calvo-Porral, C., & Levy-Mangin, J.-P. (2016). Specialty food retailing: The role of purchase frequency and determinants of customer satisfaction and loyalty. British Food Journal, 118(11), 2798-2814. doi:10.1108/BFJ-03-2016-0100
Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393. doi: 10.1016/j.tourman.2013.07.008
Chi, C. G. (2011). Destination loyalty formation and travellers' demographic characteristics: A multiple group analysis approach. Journal of Hospitality & Tourism Research, 35(2), 191-212. doi: 10.1177/1096348010382233
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural Equation Modeling in Marketing: Some Practical Reminders. Journal of Marketing Theory and Practice, 16(4), 287-298. doi: 10.2753/MTP1069-6679160402
Choi, J. G., Tkachenko, T., Sil, S., & Cohen, J. S. p. a. f. t. b. (2011). On the destination image of Korea by Russian tourists. Tourism Management,, 32(1), 193-194. doi: 10.1016/j.tourman.2009.12.002
Choi, M., Law, R., & Heo, C. Y. (2016). Shopping destinations and trust e Tourist attitudes: Scale development and validation. Tourism Management, 54, 490-501. doi: 10.1016/j.tourman.2016.01.005
Choi, M., Lee, J.-S., & Seo, A. J. (2018). Shopping destination competitiveness: scale development and validation. Journal of Travel & Tourism Marketing, 35(8), 1087-1103. doi: 10.1080/10548408.2018.1475276
Fandos, C., & Flavián, C. (2006). Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product. British Food Journal, 108(8), 646-662. doi:10.1108/00070700610682337
Fu, H., Ye, B. H., & Xiang, J. (2016). Reality TV, audience travel intentions, and destination image. Tourism Management, 55, 37-48. doi: 10.1016/j.tourman.2016.01.009
Gursoy, D., Chen, J. S., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827. doi:10.1108/IJCHM-12-2013-0539
Hair, J. E., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2 ed.). Thousand Oaks: Sage.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. doi: 10.1007/s11747-014-0403-8
Kock, N., & Lynn, G. (2012). Lateral collinearity and misleading results in variance-based SEM: an illustration and recommendations. Journal of the Association for Information Systems, 13(7), 546-580.
LeHew, M. L., & Wesley, S. C. (2007). Tourist shoppers' satisfaction with regional shopping mall experiences. International Journal of Culture, Tourism, and Hospitality Research, 1(1), 82-96. doi: 10.1108/17506180710729628
Li, M., Cai, L. A., Lehto, X. Y., & Huang, J. (2010). A Missing Link in Understanding Revisit Intention—The Role of Motivation and Image. Journal of Travel & Tourism Marketing, 27(4), 335-348. doi: 10.1080/10548408.2010.481559
Lin, C.-H., Morais, D. B., Kerstetter, D. L., & Hou, J.-S. (2007). Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme-park destinations. Journal of Travel Research, 46(2), 183-194. doi: 10.1177/0047287507304049
Lloyd, A. E., Yip, L. S. C., & Luk, S. T. K. (2011). An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong. Tourism Management, 32(3), 520-533. doi: 10.1016/j.tourman.2010.04.004
Moliner-Velázquez, B., Fuentes-Blasco, M., Servera-Francés, D., & Gil-Saura, I. (2019). From retail innovation and image to loyalty: moderating effects of product type. Service Business, 13(1), 199-224. doi: 10.1007/s11628-018-0378-5
Pahlevi, M. R., & Suhartanto, D. (2020). The integrated model of green loyalty: Evidence from eco-friendly plastic products. Journal of Cleaner Production, 257, 120844. doi: 10.1016/j.jclepro.2020.120844
Qi, S., & Chen, N. (2019). Understanding Macao’s Destination Image through User-generated Content. Journal of China Tourism Research, 15(4), 503-519. doi: 10.1080/19388160.2019.1577199
Qu, H. L., Kim, L. H., & Im, H. H. (2011). A model of destination branding: integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476. doi: 10.1016/j.tourman.2010.03.014
Rollero, C., & De Piccoli, N. (2010). Place attachment, identification and environment perception: An empirical study. Journal of Environmental Psychology, 30(2), 198-205. doi: 10.1016/j.jenvp.2009.12.003
San Martín, H., Herrero, A., & García de los Salmones, M. d. M. (2019). An integrative model of destination brand equity and tourist satisfaction. Current Issues in Tourism, 22(16), 1992-2013. doi: 10.1080/13683500.2018.1428286
Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32, 54-70. doi: 10.1016/j.jhtm.2017.04.003
Stylidis, D., Shani, A., & Belhassen, Y. (2017). Testing an integrated destination image model across residents and tourists. Tourism Management, 58, 184-195. doi: 10.1016/j.tourman.2016.10.014
Su, X., Spierings, B., Dijst, M., & Tong, Z. (2019). Analysing trends in the spatio-temporal behaviour patterns of mainland Chinese tourists and residents in Hong Kong based on Weibo data. Current Issues in Tourism, 1-17. doi: 10.1080/13683500.2019.1645096
Suhartanto, D. (2018). Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663-679. doi: 10.1080/13683500.2016.1265487
Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., & Triyuni, N. N. (2020). Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation. Current Issues in Tourism, 23(7), 867-879. doi: 10.1080/13683500.2019.1568400
Suhartanto, D., Lu, C. R., Hussein, A. S., & Chen, B. T. (2018). Scrutinizing Shopper and Retailer Perception on Shopping Destination Image. Advances in Hospitality and Tourism Research (AHTR), 6(2), 169-187. doi: 10.30519/ahtr.444449
Tosun, C., Temizkan, P., Timothy, D., & Fyall, A. (2007). Tourist shopping experience and satisfaction. International Journal of Tourism Research, 9, 87-102. doi: 10.1002/jtr.595
Vinyals-Mirabent, S. (2019). European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices. Journal of Destination Marketing & Management, 12, 37-45. doi: 10.1016/j.jdmm.2019.02.006
Wang, C.-y., & Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829-843. doi: 10.1080/10548408.2010.527249
Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research, 69(2), 631-641. doi: 10.1016/j.jbusres.2015.06.020
Wong, I. A., & Wan, Y. (2013). A Systematic Approach to Scale Development in Tourist Shopping Satisfaction: Linking Destination Attributes and Shopping Experience. Journal of Travel Research, 52(1), 29-41. doi: 10.1177/0047287512457263
Yeung, S., Wong, J., & Ko, E. (2004). Preffered shopping destination: Hongkong versus Singapore. International Journal of Tourism Research, 6, 85-96. doi: 10.1002/jtr.474
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223. doi: 10.1016/j.tourman.2013.06.006