Main Article Content
International Tourists, Domestic Tourists, Tourist Behavior, Quality vs. Quantity, Regional Development
Tourism contributes to regional development and generates income for destinations. However, in many cases, the growth of tourist numbers does not necessarily result in an equivalent rise in economic contribution. The search for quality tourists over the quantity of tourists is certainly an important goal of regional development managers, but the efforts required to implement such an approach, especially the detailed documentation of tourist behavior while visiting the region, pose a challenge for most. This is perhaps why the analysis of quality vs quantity of tourists has been limited. This study focuses on the Great Ocean Road Region in Australia; an area that is experiencing increased visitor numbers but is not seeing commensurate economic growth. A fine-grained analysis of the international and domestic tourists is employed to determine behavior-based tourist quality, including the measurement of their traveling behavior, overnight visitation pattern, expenditure, and regional dispersal. Data was collected from 311 domestic tourists and 562 international tourists. Descriptive statistical methods were used in analyzing data. Results indicate that the domestic tourists were of a higher quality than the international tourists; they stayed longer, spent more, and were more widespread across the region than the international tourists. Hence, high-quality tourists can be a valuable resource and should be a priority for regional tourism development.
Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872-909. doi: 10.1080/13683500.2013.850064
Dean, D., Suhartanto, D., & Kusdibyo, L. (2019). Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents. International Journal of Applied Business Research, 1(01), 1-15. doi: 10.35313/ijabr.v1i01.36
Divino, J. A., & McAleer, M. (2010). Modelling and forecasting daily international mass tourism to Peru. Tourism Management, 31(6), 846-854. doi: 10.1016/j.tourman.2009.09.002
Februadi, A., Wibisono, N., & Purnamasari, D. (2019). Bandung’s Image as a Tourist Destination: An Application of Quantitative and Qualitative Approach. International Journal of Applied Business Research, 1(1), 58-69. doi: 10.35313/ijabr.v1i01.41
Fratu, D. (2011). Factors of influence and changes in the tourism consumer behaviour. Bulletin of Transilvania University of Brasov Series V: Economic Science, 4(53).
Giaoutzi, M., & Nijkamp, P. (2006). Tourism and Regional Development (1st ed.). London: Routledge.
Gilmore, A. (2017). Quality and quantity in tourism. Journal of Hotel and Business Management, 6(1). doi: 10.4172/2169-0286.1000164
GORRT. (2015). Strategic master plan for the Great Ocean Road region visitor economy 2015-2025. Victoria: GORRT
Maroccu, M., Paci, R., & Zara, A. (2015). Micro-economic determinants of tourist expenditure: A quantile regression approach. Tourism Management, 50, 13-30. doi: 10.1016/j.tourman.2015.01.006
Milano, C., Cheer, J. M., & Novelli, M. (2018). Overtourism: a growing global problem. https://theconversation.com/overtourism-a-growing-global-problem-100029
Saarinen, J., Rogerson, C. M., & Hall, C. M. (2017). Geographies of tourism development and planning. Tourism Geographies, 19(3), 307-317. doi: 10.1080/14616688.2017.1307442
Schiffman, L., Hansen, H., & Kanuk, L. (2007). Consumer Behavior: A European Outlook. London: Pearson Education.
Sekaran, U., & Bougie, R. (2009). Research Methods for Business. UK: John Wiley & Sons Ltd.
Swarbrooke, J., & Honer, S. (2007). Consumer Behavior in Tourism (2nd ed.). Oxford: Elsevier Ltd.
UNWTO. (2018). UNWTO Tourism Highlights, 2018 Edition. Madrid
Van Vuuren, C., & Slabbert, E. (2012). Travel motivations and behavior of tourists to a South African resort. Tourism & Management Studies, 295-304.
Victoria, T. (2014). Great Ocean Road Market Profile, Year ending December 2014. Victoria: Tourism Victoria.